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This web site states the following, "Shop now and get Free Value Shipping." Our analyzers saw that the web site stated " On most orders over 49 to the contiguous 48 states, DC and to all U." The Website also said " We want to ensure that making a return is as easy and hassle-free as possible! If for any reason you decide that your purchase just isnt for you, simply return the item within 30 days of receipt and well cover the cost of return shipping. Learn more about our Return Policy. Police, EMS and Fire." The website's header had OpticsPlanet.com as the most important optimized keyword. It is followed by scopes, eyewear, and red dot sights which isn't as highly ranked as OpticsPlanet.com. The next words rma.opticsplanet.com uses is binoculars. night vision was included and could not be understood by web engines.